With two decades of global expertise, I combine deep market insight with a personalized approach to navigate Dubai realty.
In a high-paced market full of thousands of options and empty promises, most agents are transaction-focused. They push properties.
My approach is different. I am an advisor first. My job is to provide one thing: Clarity.
My Philosophy: Real Conversations, Real Strategy
My work is built on a simple philosophy I call "Real Conversations," which is also the title of my book. It’s a process built on my experience as a journalist and consultant:
- Instead of a sales pitch, you get a strategic analysis.
- Instead of just "listening," I use my journalist's training to ask the right questions—to uncover the real goals behind the property you think you need.
- Instead of hype, you get the in-depth market insight I honed covering finance for global media.
This approach—prioritizing genuine connection and clear-eyed strategy—is what builds trust and gets results.

My Services: From First-Time Buyer to HNW Investor
This is what Proact Luxury Real Estate delivers. It is a concierge-level advisory service focused on outcomes, not just transactions.
Whether you are looking for your first studio apartment or a strategic addition to your portfolio, my process is designed to:
- Cut Through the Noise: I filter the thousands of off-plan and ready properties to find the few that match your true lifestyle and portfolio goals.
- Uncover Hidden Opportunities: I specialize in identifying high-value waterfront and off-plan properties by analyzing market trends, not just marketing brochures.
- Navigate with an Insider's View: I leverage my background in media and finance to provide a level of market and investment advisory that goes far beyond a typical property search.
- Manage the High-Stakes Conversation: A real estate deal is a high-stakes negotiation. I manage the process with a strategic, non-adversarial approach that protects your interests and delivers your desired outcome.
My mission is not to make one sale. It is to become your trusted, long-term advisor for your entire real estate journey.
If you are ready for a more intelligent, strategic approach to your next property decision, let’s begin the conversation.
